Welcome to Behind Rankings — a practitioner-led SEO media brand for content strategists, SEOs, and founders who want to understand how SEO content actually ranks and turns into revenue.
FEATURED AT
I’m Victoria Kurichenko, the founder of Behind Rankings and an SEO content strategist.
What started as a personal blog evolved into an SEO media brand where I publicly document how my SEO content strategy works in practice, from keyword research and content planning to rankings, traffic, and revenue.
I believe SEO works best when it’s built around real experience, clear systems, and genuine value, not fluff, shortcuts, or generic AI output.
In a world where AI-generated content floods the web, I believe in creating content that resonates, inspires, and matches what people are truly searching for.
When your content truly serves people, rankings follow naturally.
I can create quarterly, semi-annual, and yearly SEO content strategies that align with your business goals.
I help B2B and SaaS companies create impactful, helpful content that connects with their target audience and supports their business goals.
I help your brand identify relevant keywords for each audience group and prioritize them based on your business objectives.
I help brands promote their products and services to my engaged newsletter audience, which averages a 60.42% open rate and 2.82% CTR.
I work with well-established and growing brands to increase visibility for their products and services through my website.
I help brands raise awareness and promote their products through my LinkedIn (4,700 followers) and Medium blog (21,000 followers).
Behind Rankings is a bi-weekly newsletter where I share SEO content systems, AI workflow experiments, and behind-the-scenes insights into how websites grow and monetize. Each issue is grounded in real work: what I’m testing, what’s working, and what I’m changing.
Explore the content library with 100+ editions.
SEO just changed for me (and it might for you, too).
New year, bold goals: how I’m scaling my website in 2026.
Why I spent so much energy redesigning my website at the end of 2025.
$5,123, brand deals, meeting the Google team and Neil Patel, case study with Semrush, and more.
I paid $199 to test Search Atlas. Worth it?
Ready to level up your SEO content?
My fully updated 4th edition ebook shows you exactly how to research and prioritize keywords, craft outlines Google loves, and write content that meets Google’s quality standards.
Real-world case studies reveal how I rank at the top and how you can too.
In November 2022, OpenAI launched ChatGPT, and that moment basically kicked off the AI era. Back then, none of us really understood how it
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I started as an SEO specialist and became a content writer in March 2020. Honestly, I thought writing would be too complicated for me. However,
This post is a bit different from what I usually share on my site. But why not mix things up and share some exclusive insights