Welcome to Behind Rankings — a practitioner-led SEO media brand for content strategists, SEOs, and founders who want to understand how SEO content ranks and turns into revenue.
FEATURED AT
I’m Victoria Kurichenko, the founder of Behind Rankings and an SEO content strategist.
What started as a personal blog evolved into an SEO media brand where I publicly document how my SEO content strategy works in practice, from keyword research and content planning to rankings, traffic, and revenue.
There’s a lot more to that story. If you want to hear the full story on how and why I built it, you can learn more about Behind Rankings here.
I believe SEO works best when it’s built around real experience, clear systems, and genuine value, not fluff, shortcuts, or generic AI output.
In a world where AI-generated content floods the web, I believe in creating content that resonates, inspires, and matches what people are truly searching for.
When your content truly serves people, rankings follow naturally.
I can create quarterly, semi-annual, and yearly SEO content strategies that align with your business goals.
I help B2B and SaaS companies create impactful, helpful content that connects with their target audience and supports their business goals.
I help your brand identify relevant keywords for each audience group and prioritize them based on your business objectives.
I help brands promote their products and services to my engaged newsletter audience, which averages a 60.42% open rate and 2.82% CTR.
I work with well-established and growing brands to increase visibility for their products and services through my website.
I help brands raise awareness and promote their products through my LinkedIn (5.2k+ followers) and Medium blog (21k+ followers).
Behind Rankings is a bi-weekly newsletter where I share SEO content systems, AI workflow experiments, and behind-the-scenes insights into how websites grow and monetize. Each issue is grounded in real work: what I’m testing, what’s working, and what I’m changing.
Explore the content library with 100+ editions.
SEO just changed for me (and it might for you, too).
New year, bold goals: how I’m scaling my website in 2026.
Why I spent so much energy redesigning my website at the end of 2025.
The domain migration story, plus what’s new in SEO this week
How Instagram is helping me build Behind Rankings.
Over the past year, I’ve been growing my website while figuring out what helps a site get discovered, mentioned, and cited in AI search and LLMs.
This ebook brings together what I’ve learned along the way: the current state of AI SEO, where I think it’s heading, how my website performance changed as Google AI Overviews rolled out more widely, and the strategies I use to improve AI search visibility for my own site and my clients.
Launching in October 2026, just in time for my birthday. 🎂
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