Last updated: April 2026
This privacy policy applies to Behind Rankings, the publication operating at https://behindrankings.com/ (formerly Behind Rankings). Behind Rankings is operated by Victoria Kurichenko, based in Toronto, Ontario, Canada.
This policy explains what information is collected when you visit or interact with the site, how it’s used, where it’s stored, who has access to it, and what rights you have over your data. By using this site, you consent to the practices described here.
Behind Rankings is a practitioner-led SEO media brand operated as a one-person business by Victoria Kurichenko.
Victoria Kurichenko is the data controller responsible for personal information collected through this site under applicable privacy laws, including PIPEDA (Canada), GDPR (EU), CCPA/CPRA (California), and the UK Data Protection Act.
This site uses Google Analytics 4 (GA4) and Google Search Console to understand how visitors find and use the site. These tools are deployed via Google Tag Manager.
Google Analytics 4 (GA4) collects:
Google Search Console receives data about how the site appears in Google search results, including:
Search Console data is aggregated and does not identify individual visitors.
Google Tag Manager is used to deploy and manage these analytics tags. Tag Manager itself does not collect personal data; it manages the loading of other scripts on the site.
This data is used to improve content and understand audience interests. It is not used to identify individual visitors. To opt out of Google Analytics tracking, you can install the Google Analytics opt-out browser add-on or use a browser with built-in tracking protection.
When you subscribe to the Behind Rankings newsletter, the following information is collected:
This information is stored and processed by beehiiv, the email service provider used to send the newsletter. beehiiv’s privacy policy governs how your data is handled on their platform: https://www.beehiiv.com/privacy
Your email is used only to send the newsletter and occasional related communications. It is never sold, shared, or rented to third parties. You can unsubscribe at any time using the link at the bottom of every email, which immediately removes you from the list.
When you leave a comment on the site, we collect:
If you have a Gravatar account, an anonymized hash of your email may be sent to Gravatar to display your profile picture next to your comment. Gravatar’s privacy policy: https://automattic.com/privacy/
Comments and associated metadata are retained indefinitely so we can recognize and approve follow-up comments without holding them in moderation. You can request deletion of your comments at any time.
This site uses cookies for the following purposes:
You can control cookies through your browser settings. Most browsers allow you to refuse cookies entirely or be notified when cookies are set. Note that disabling cookies may affect site functionality.
Articles on this site may include embedded content from other websites — videos (YouTube), social media posts (LinkedIn, Twitter/X), or other media. Embedded content behaves as if you visited those sites directly: the embedding service may collect data, set cookies, and track your interaction with that content according to their own privacy policies.
Behind Rankings uses affiliate marketing as one source of revenue. Some links in articles are affiliate links, which means we earn a small commission at no additional cost to you if you make a purchase through them.
The primary affiliate networks used are:
When you click an affiliate link, the affiliate network typically sets a tracking cookie that lasts 30–90 days, depending on the program. This cookie identifies that you came through Behind Rankings if you complete a purchase. The affiliate network shares limited information with us, such as whether a sale was made and the commission earned, but not your personal details (name, email, payment information, etc.).
The privacy policies of these affiliate networks are available here:
All affiliate recommendations are based on genuine opinion and experience — we never recommend products or services we don’t believe in. This is required disclosure under FTC guidelines (US), the Competition Act (Canada), and similar regulations in other jurisdictions.
When you purchase the Behind Rankings SEO ebook and any other products or services, the payment is processed through Stripe, our payment processor.
Stripe collects:
Stripe is PCI-DSS Level 1 compliant — the highest security standard for payment processors. Their privacy policy is available at: https://stripe.com/privacy
We receive from Stripe only the information necessary to fulfill your purchase and provide customer support: your name, email address, and confirmation of payment. We never receive or store your full payment card information.
Purchase records are retained as required by Canadian tax and legal obligations (typically 7 years).
When companies sponsor content or enter partnership agreements with Behind Rankings, those engagements are governed by separate contracts. Personal information of business contacts is used only for the purposes of fulfilling those agreements and is not shared further.
When you contact us via the contact form, the information you provide (name, email, message) is used solely to respond to your inquiry. Inquiry data is retained for up to 12 months unless you request deletion.
Different types of data are retained for different periods:
The following parties may have access to your information:
Data is not sold, rented, or shared with third parties for marketing purposes.
Your data may be transferred to, processed in, and stored in countries outside your own, including the United States and Canada, depending on the service provider:
By using this site, you consent to the transfer of your data to these jurisdictions, which may have data protection laws different from those in your country of residence.
Depending on where you live, you have specific rights regarding your personal information:
You have the right to:
You have the right to:
You have the right to:
To make any of the requests above, email [email protected] with the subject line “Privacy Request” and a description of what you’re requesting. We will respond within 30 days.
This site is not directed at children under the age of 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If you believe a child has provided personal information through this site, please contact us so we can delete it.
We take reasonable measures to protect your information, including:
However, no method of transmission over the internet is 100% secure. We cannot guarantee the absolute security of data sent to or stored on this site.
This privacy policy may be updated from time to time. Material changes will be communicated through:
Continued use of the site after changes are posted constitutes acceptance of the updated policy.
For questions about this privacy policy or to exercise any of the rights described above:
Email: [email protected] Subject line: “Privacy Inquiry” or “Privacy Request”
We aim to respond to all privacy-related communications within 30 days.